I've spent 20+ years inside EdTech's most respected organizations helping them find and tell the stories that matter most. At NWEA, HMH, and Heinemann, I learned something that shapes everything I do: the most powerful brands in education aren't built on features or metrics. They're built on a clear, human understanding of why the organization exists and who it exists for.

The name Swan Island Creative is intentional. The swan is a metaphor for what I believe about learning and growth. We all have a story of becoming more fully ourselves, and the best EdTech brands I've worked with understand their own version of that story. My job is to find it, shape it, and build it into every touchpoint of your brand so your customers, your investors, and your team can all see exactly what you're reaching toward.

Swan Island Creative works with EdTech organizations at meaningful inflection points including launches, rebrands, pivots, and growth moments. We bring the strategic depth and creative direction that turns a good organization into an unforgettable brand.